Major League Baseball
MLB Europe
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We were assigned the responsibility of developing content to enhance and expand Major League Baseball's presence in Europe, with a primary emphasis on their World Tour London Series event. I serve as the Creative Lead on this account.
To kick off the countdown to the MLB World Tour London Series 2023, we teamed up with influencer and content creator Spencer Owen to challenge international cricket star Harry Brook in a competition to determine who could hit the longest home run. In this project, I served as both the scriptwriter and director.
As a conclusion to a series, we sent chef and content creator Will Hughes (known as What Willy Cook) to Chicago and St. Louis to create his 'ultimate ballpark menu.' This series was filmed during the 2023 London Series, where Willy collaborated with other influencers to determine which menu item would be the most popular. In my capacity as the director and scriptwriter, I also oversaw post-production.
We sent MLB Europe & BBC Sport presenter, Felix White to Wrigley Field, Chicago ahead of the MLB World Tour London Series to get a first-hand experience of the rivalry between the Chicago Cubs and the St. Louis Cardinals. I served as script writer.