Major League Baseball
MLB Europe
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Major League Baseball tasked us with helping grow the sport’s presence across Europe, with a particular focus on the MLB World Tour London Series.
Working across social, digital and campaign content, our role was to engage existing fans while introducing baseball to new audiences, creating work that celebrated the culture, personalities and spectacle of the sport in a way that felt relevant to European markets.
As Creative Lead on the account, I was responsible for shaping the creative direction across campaigns and content, overseeing concept development and ensuring a consistent creative approach across all deliverables.
Harry Brook x Spencer Owen
To kick off the countdown to the MLB World Tour London Series 2023, we teamed up with influencer and content creator Spencer Owen to challenge international cricket star Harry Brook in a competition to determine who could hit the longest home run. In this project, I served as both the scriptwriter and director.
MLB Home Plate
MLB x BBC Sport
As a conclusion to a series, we sent chef and content creator Will Hughes (known as What Willy Cook) to Chicago and St. Louis to create his 'ultimate ballpark menu.' This series was filmed during the 2023 London Series, where Willy collaborated with other influencers to determine which menu item would be the most popular. In my capacity as the director and scriptwriter, I also oversaw post-production.
We sent MLB Europe & BBC Sport presenter, Felix White to Wrigley Field, Chicago ahead of the MLB World Tour London Series to get a first-hand experience of the rivalry between the Chicago Cubs and the St. Louis Cardinals. I served as script writer.