Just Eat Global
UEFA Champions League 2022
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To promote Just Eat’s sponsorship of the UEFA Champions League - while communicating the brand sentiment of ‘delivering joy’. The developed concept included clips from matches to create scenarios where footballers were having relatable conversations about takeaway.
The campaign ran in eleven countries across Europe with the copy translated for the relevant markets. Due to the success of the campaign it was extended to Australia.
I was the sole creative on the campaign and as such I was
responsible for the initial concept ideation, copy
writing, sourcing of the clips used and overseeing production.