Just Eat
UEFA Champions League 2022
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To promote Just Eat’s sponsorship of the UEFA Champions League, we turned some of football’s biggest moments into conversations about takeaway.
Using archive UEFA Champions League footage, the campaign recontextualised interactions between players, managers and officials, pairing them with new dialogue to create a series of films rooted in football culture and everyday takeaway decisions.
The campaign launched across eleven European markets before being extended to Australia.
As the sole Creative on the project, I developed the concept, wrote the scripts, sourced the footage and oversaw production from idea through to final delivery.
