After winning a competitive pitch, we partnered with Clarins to reimagine their presence on Instagram and TikTok. The brief: create content that felt unmistakably social, yet lived up to the brand’s premium and aspirational identity.

We elevated classic formats - ASMR makeovers, product vignettes, influencer unboxings - by pairing polished production with trending audio, ensuring the work felt authentic to the platform while steering clear of looking like ads.

As Creative Lead, I concepted and directed the assets, and developed creative briefs for every influencer collaboration.

The campaign has been nominated for Best Use of Social Media for Health & Beauty at the 2025 Social Media Awards.