Spotify Podcasts
Lifers with
Ed Gamble
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To create a series of paid and organic social content pieces to promote a Spotify Original Podcast, Lifers with Ed Gamble. The podcast is Ed speaking to people who have dedicated their lives to heavy metal.
A full set of content pieces was created from
longer form organic content, paid ads and website banners. The goal was to convey what the podcast was about and to encourage people to listen, while also championing popular comedian Ed Gamble’s personality and humour.
As the sole creative on the campaign, I was responsible for the ideation, script writing, art direction, directing of talent and overseeing post-production.
